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125 個導覽項目
選單層級已核對
桌面選單已抽查

來源與採集

核對官網原文、評分理由與採集範圍,找出值得追查的品牌訴求。

如何使用這些資料

原文保留來源語言;中文評分理由為編輯判讀。對照引用,確認分析是否有文字支持,再決定要追查的商品、服務或提案方向。

片段數量不代表訴求強度,也不能證明產品性能、銷售占比或永續成效。資料只反映擷取當時的地區版本;官網連結開啟的是目前頁面。

官網原文

點選面向查看評分理由;未標示面向者為背景資料。長文與來源資訊可展開查看。

01
On | Swiss Performance Running Shoes & Clothing
02
The Tennis Collection
03
Shop
04
New arrivals
05
Shoe Finder
06
Technology
07
Marathons, half marathons, fast ride
08
Walking, lightweight, CloudTec Phase™
09
Lifestyle
10
Travel
11
All-day movement
12
Travel, recovery, all-day wear
13
On collaborations
14
Stories that move
15
Tenniscore styling
16
Ignite the human spirit through movement
17
Cyclon™
18
Sustainability
19
… Or developing innovative new technologies for a more sustainable future.

四維判讀與依據

用一致的尺度描述官網表達重心,並逐項檢查評分理由是否得到引用支持。這是編輯判讀,不是產品品質或品牌能力排名。

香港/英文/港幣(HKD) · 2026-09-07 觀察 · 2026-09-09 評分

根網址導向香港英文站;導覽選單以關閉(隱藏)狀態擷取,Cookie 設定面板已略過。

  1. 0未見證據
  2. 1少量提及
  3. 2輔助內容
  4. 3明顯強調
  5. 4整體主軸
先前頁面摘要(編輯整理,非逐字原文)

三個主要入口 Shop、Activities 與 Explore,分別依性別與品類、活動(跑步、越野、馬拉松、網球、訓練、健行、生活風格、旅行)以及具名鞋款系列導覽。

  1. 開場為網球系列,訴求上場裝備與場下日常單品,並分別提供男款與女款入口。
  2. 接著是鞋款家族捷徑與商品輪播,卡片同時列出使用情境、技術名稱與價格。
  3. 再提供「Stories that move」文章入口與選鞋工具,最後是品牌使命與電子報訂閱。

標價商品卡片附上使用情境註記(長距離跑、健走、整日穿著),與文章、選鞋工具及簡短品牌使命交錯出現。

回到概覽,查看整體判讀與提案方向 →

採集紀錄

分類階層核對

2026-09-08 · 已核對

All three primary desktop tabs opened; all 20 expandable second-level sections reached data-state=expanded, their exact leaf hrefs inspected, and Shoe Finder confirmed as a leaf. Complete 125-node hierarchy matches original en-hk capture; secondary utility navigation and promotional cards excluded.

canonical 是頁面宣告的網址。擷取 HTML 與實際展開選單是不同的核對步驟;本次操作範圍詳見分類階層核對紀錄。

技術來源與頁面檢查

SHA-256: 4dace5bb9496ba0a59aacd6cedc91e264201e3df129c2e87b08ed1423af5479d
{
  "inspection": {
    "brand": "on",
    "label": "On",
    "requestedUrl": "https://www.on.com/",
    "captureSha256": "4dace5bb9496ba0a59aacd6cedc91e264201e3df129c2e87b08ed1423af5479d",
    "retrievedAt": "2026-09-07T12:04:30.326181+00:00",
    "captureMethod": "cloudflare-browser-rendering/content",
    "apiHttpStatus": 200,
    "destinationHttpStatus": null,
    "title": "On | Swiss Performance Running Shoes & Clothing",
    "htmlLang": "en",
    "canonicalUrl": "https://www.on.com/en-hk/",
    "canonicalIsNotProvenFinalUrl": true,
    "interactionVerified": false,
    "visualAudit": "not-performed",
    "documentTextLength": 8502,
    "navigationCandidates": [
      {
        "locator": "nav",
        "linkCount": 3,
        "sampleLabels": [
          "Shop",
          "Activities",
          "Explore"
        ],
        "ariaLabel": "Primary navigation ",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav._utilitiesNav_jnyrn_49",
        "linkCount": 0,
        "sampleLabels": [],
        "ariaLabel": "navigation-utility",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav",
        "linkCount": 53,
        "sampleLabels": [
          "Women",
          "Shop all",
          "Shoes",
          "Apparel",
          "Accessories",
          "New arrivals",
          "Best sellers",
          "Last season",
          "Leggings and tights guide",
          "Men"
        ],
        "ariaLabel": "Primary navigation ",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav",
        "linkCount": 6,
        "sampleLabels": [
          "Order status",
          "On app",
          "Store locator",
          "Refer a friend",
          "Help and support",
          "Become a member"
        ],
        "ariaLabel": "Secondary navigation ",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav",
        "linkCount": 45,
        "sampleLabels": [
          "Running",
          "See the collection",
          "Running apparel",
          "Running shoes",
          "Running accessories",
          "Road running",
          "See the collection",
          "Road running apparel",
          "Road running shoes",
          "Road running accessories"
        ],
        "ariaLabel": "Primary navigation ",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav",
        "linkCount": 24,
        "sampleLabels": [
          "OFF Stories",
          "See all stories",
          "Culture stories",
          "Outdoor stories",
          "Running stories",
          "Tennis stories",
          "Training stories",
          "Athletes",
          "See all athletes",
          "Road"
        ],
        "ariaLabel": "Primary navigation ",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav",
        "linkCount": 6,
        "sampleLabels": [
          "Become a member",
          "Refer a friend",
          "Gift cards",
          "On stores",
          "Shop locator",
          "Supplier portal"
        ],
        "ariaLabel": "primary footer",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav",
        "linkCount": 7,
        "sampleLabels": [
          "About On",
          "Ondesign",
          "Careers",
          "Investors",
          "Press & media",
          "Affiliates",
          "Backstage"
        ],
        "ariaLabel": "Secondary footer",
        "hidden": false,
        "ariaHidden": null
      },
      {
        "locator": "nav._utility_uppxm_146",
        "linkCount": 6,
        "sampleLabels": [
          "Terms & conditions",
          "Privacy policy",
          "Accessibility",
          "Imprint",
          "Vulnerability reporting",
          "Consent Settings"
        ],
        "ariaLabel": "utility footer",
        "hidden": false,
        "ariaHidden": null
      }
    ],
    "overlayCandidates": [
      {
        "locator": "div._drawer_8aug3_62._half_8aug3_88._right_8aug3_124",
        "inlineStyle": null,
        "ariaHidden": null,
        "hidden": false
      },
      {
        "locator": "div._baseModalContent_1gi0q_293._inline_1gi0q_327._withoutTopPadding_1gi0q_367",
        "inlineStyle": null,
        "ariaHidden": "true",
        "hidden": false
      },
      {
        "locator": "div",
        "inlineStyle": "height: 100%;",
        "ariaHidden": null,
        "hidden": false
      }
    ],
    "challengeInspection": {
      "markers": [],
      "blockingChallengeDetected": false,
      "scope": "serialized rendered DOM only; no screenshot or computed styles"
    },
    "brandPageConfirmedByDom": true,
    "brandConfirmationBasis": "Reviewed brand title, canonical, catalog navigation and page body DOM",
    "menuVerification": "Rendered DOM only; no hover/open/click actions performed; hidden and embedded data are not active visible menus.",
    "pageStatus": "brand-page",
    "hierarchyCaveat": "Navigation includes separate sibling panels; explicit DOM containment alone may preserve only partial menu hierarchy. No URL-prefix inference permitted."
  },
  "navigationSelection": {
    "method": "On primary tab aria-controls/aria-labelledby mapping and recursive navigation ul/li containment; promotional cards excluded",
    "caveat": "All three primary desktop tabs opened; all 20 expandable second-level sections reached data-state=expanded, their exact leaf hrefs inspected, and Shoe Finder confirmed as a leaf. Complete 125-node hierarchy matches original en-hk capture; secondary utility navigation and promotional cards excluded.",
    "captureSha256": "4dace5bb9496ba0a59aacd6cedc91e264201e3df129c2e87b08ed1423af5479d",
    "hierarchyStatus": "verified"
  }
}